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Annette and I went on a little road trip yesterday. We went south down to Santa Rosa CA. Took care of some personal stuff but the big deal was we hit a local Archery Shop. we're friends with the owners. Although our online store is our focus, and building up inventory is taking up a lot of our time, we're also looking to get our products out there through the Archery shops as well.  We did sell some of our products, so that was good. But really, to be perfectly honest the biggest benefit wasn't from the sales. Even if...

Was out practicing the other day, and then this happened: Yep. Robin Hooded an arrow. Sorry about the quality of the photos, but wasn't thinking about trying to make a publicity shot or anything. But once it happened I figured, "What the heck, take the pic."  So, after Aaron's shots, I could throw in that, "Sure enough we have groups too, not just lower drag." I know many have made Robin Hoods, but what I always find funny is our reaction. It's like first, "Yee-Haw!" Then it's "RATS! Another arrow trashed! This isn't cheap!"   What kills me is when I...

            Every year here in Northern California we have a big novelty Archery Tournament called Rancho Neblina. This tournament is happening this weekend. One of the big attractions of this event is that they have enough open space to run an Archery Golf course along with the regular 3D course.             Archery Golf is very much like it sounds and is like the regular Golf we’re all familiar with. Targets are placed anywhere from 100 to over 300 yards apart. It usually takes several shots to get from the shooting stake up to where you actually have a chance of...

Paul here. In the past I’ve been making our armguards using this lovely old machine. It’s been in Annette’s family since 1907. I was able to return it to full functionality a few years ago. It been great because being an old treadle machine, it has proven itself to be able to even sew leather. Nonetheless it has always been slow and cranky.             Well, last Sunday we bit the bullet and went out and bought a new heavy duty Tuff Sew commercial sewing machine. After much research we drove down to Tom’s Vac and Sew in Vallejo California and...

One of the best parts of Archery is when the family is involved. Fender Archery is more than just a family owned company. Archery is a big and important part of our whole lives here. Our favorite part is when we get to shoot with our Grandsons, Ezra, Silas, and when he’s a little older, our youngest, Atticus.                         This is three whole generations of shooters in our backyard, Paul, (Papa) Ezra, and our grandson’s father Thomas.  Paul has always been into building various parts of his own equipment and researching technical aspects of Archery. Ezra helps when he...